Ads without the agency theatre.

Google and Meta campaigns for the kinds of businesses we already build websites for. You see the spend, the markup, the results. No quarterly slide decks; just monthly numbers and a live dashboard.

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What's in advertising

Paid traffic that earns its spend. We plan, launch, and run Google + Meta campaigns aimed at the people most likely to become your customers — and report the numbers honestly.

  • Google Ads + Meta campaigns

    Search, Display, Shopping, and Local on Google; Facebook and Instagram on Meta. Established channels, well understood — picked because we can run them well, not because they're trendy.

  • Campaign launch (setup phase)

    Account audit (or fresh account creation), conversion tracking install (GA4 + Meta Pixel + GTM), keyword and audience research, account/campaign structure, first round of ad creative and copy, and 14-30 days of launch monitoring.

  • Ongoing optimisation

    Daily and weekly campaign tuning, A/B testing of ad creative and audience splits, refinement based on what actually converts — not what feels like it should.

  • Monthly reporting

    One-page written email — what worked, what didn't, what's next — plus always-on access to your DM3 dashboard with live spend and conversion data. No quarterly slide deck nobody reads.

  • Account ownership, your choice

    Default: you own the ad account; we run as a manager-level partner. Alternative: we own it, with full access transferred to you on exit. Default protects your audience history and conversion data if we ever part ways.

  • No contracts, no annual lock-in

    Month-to-month, same stance as our care plans. Cancel any month with reasonable notice. We'd rather earn the next month than hold a contract over your head.

How we price

Three components: a one-time setup fee, a monthly retainer, and a markup on ad spend. All three are sized to your account and disclosed in the proposal — no published rates, no surprises.

Setup fee (one-time)

Covers the account audit, conversion tracking installation (GA4 + Meta Pixel + GTM), keyword and audience research, account/campaign structure, the first round of ad creative and copy, and 14-30 days of launch monitoring. Sized to the existing state of your account and the complexity of the initial launch. Quoted in the proposal.

Monthly retainer

Covers ongoing campaign optimisation, A/B testing, audience refinement, creative iteration, the monthly written summary, and DM3 dashboard access. Sized to the number of campaigns, channels, and reporting cadence you need. Quoted in the proposal.

Ad-spend pass-through with markup

You pay through us; we pay Google and Meta. The markup is a small percentage of your monthly ad spend — it covers float, foreign-exchange risk (Google and Meta bill in USD), credit-card processing, and per-client admin overhead. The markup is tiered: higher percentage at lower spend (where admin overhead is proportionally larger); lower at higher spend. The actual percentage for your account is disclosed in the proposal alongside the retainer.

Why per-client

Published rates would force us to either over-charge small accounts or under-serve complex ones. We'd rather quote you accurately than make the page tidy.

Common questions about advertising

How long until my ads are live?
Typically 1-2 weeks from sign-off to launch, depending on the state of your account and the scope of initial creative. If you have an existing account in reasonable shape, we can go live sooner; if we're building from scratch with custom landing pages, longer. We tell you the realistic timeline in the proposal, not after the contract is signed.
Do I own the ad account?
Default yes — you own the account; we run as a manager-level partner. Your ad history, audiences, conversion data, and tags all stay with you. Alternative: we own the account and you get full access transferred to you on exit. Either way, you keep what you build. You choose during onboarding.
What happens to my ads if I leave?
They stay where they are. If you own the account (default), nothing moves — you keep running them, hand off to another agency, or pause. If we own it, we transfer ownership to you before the engagement ends. No "transfer fee," no data held hostage, no goodbye penalty.
Why is the markup tiered by ad spend?
Admin overhead is roughly fixed per client — invoicing, FX handling, payment processing don't scale with the underlying ad spend. At small spend that fixed cost is a higher percentage of the total; at larger spend it amortises. Tiering keeps the markup proportional to actual cost rather than punitive at the low end or windfall at the high end. The specific percentages for your account are in the proposal.
Do you do landing pages too?
Not as part of the advertising engagement — landing-page work is scoped separately under web development. The advertising engagement assumes your landing pages exist. We'll flag it during the audit if your existing pages are likely to be a conversion bottleneck, but actually building new ones happens under the web development service.
What about LinkedIn or TikTok?
Google + Meta only at the moment. We run those at enough scale to do them well; we'd rather decline the rest than spread thin and deliver mediocre campaigns on channels we don't have the rep for. If LinkedIn or TikTok become part of the offering later, we'll say so on this page — and not before.

We run our own paid ads — the same playbook we use for clients. DM3, our SaaS monitoring platform (live since February 2024), was built to be the reporting layer we wanted to give clients; every advertising client gets a slice of it. Plain monthly numbers, no quarterly slide decks, no contracts.

Need a landing page that converts? See web development →

Want to see the reporting tool in detail? See the DM3 case study →

Ready to make the ad spend count?

Talk to us