DM3 is how every Strata Logic client gets monitored.

Our own multi-tenant SaaS, live since February 2024. Aggregates 10+ external APIs into one dashboard per client — uptime, PageSpeed, Core Web Vitals, GA4, Search Console, ad spend, SSL, DMARC, WHOIS. Every client signs in to their own slice.

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What we built

DM3 is our own multi-tenant monitoring platform — the one piece of software we build for ourselves and run for every Strata Logic client. It aggregates ten-plus external APIs into a single dashboard so we can see uptime, performance, search, ad spend, email security and domain health side by side, per website, without flipping between half a dozen vendor tools. Every client signs in to their own slice; we sign in once and see the whole book.

  • Multi-tenant SaaS

    Twenty-one database models cover users, clients, websites, analytics, Lighthouse scores, uptime checks, DMARC reports, ad spend, cost items, services, quotes and invoices. Twenty-five Livewire components drive the UI. Per-tenant data isolation is enforced at the route layer, and role-based access splits the platform across Admin, Reseller and Client.

  • Four-tab dashboard

    Every website rolls up into four tabs — Website Performance, Digital Marketing, Domain & Security, and Cost Summary. Each client sees only their own data, but the structure is the same across the book. Admins and resellers move between client dashboards without changing tools.

  • 10+ API integrations

    Google Analytics 4, Search Console, Google Ads, Facebook Marketing, PageSpeed Insights, SerpRobot, WHOIS, SSL, DMARC, cPanel UAPI and WordPress REST all feed the same dashboard. Each source is cached with a TTL between one and twenty-four hours, sized to the volatility of the data and the rate limits of the upstream API.

  • Automated monitoring

    Uptime is checked every five minutes. PageSpeed and Lighthouse run weekly. DMARC aggregate reports are parsed daily out of an IMAP mailbox. Google Analytics data refreshes weekly. The monitoring loop is cron-based scheduled tasks, not a long-running daemon — simple to operate, easy to reason about.

  • Authentication + RBAC

    Jetstream handles authentication, with optional two-factor. Sanctum issues API tokens. Spatie Permission carries the Admin / Reseller / Client roles. A user-property middleware sits on every website-specific route so a client can never see another client's information — tenant isolation is enforced before the data layer is touched.

  • Public audit tools

    The public-facing SEO scan and security scan tools are hosted by DM3 itself. They run as rate-limited public endpoints — lead magnets that pull prospects into the funnel while sharing the same codebase and infrastructure as the production platform. One stack, one set of integrations, two audiences.

DM3 Website Performance tab — Lighthouse, Core Web Vitals, GA, SEO, WordPress detection DM3 Digital Marketing tab — Google Search, Keyword Rank, Google Ads, Facebook Ads, GBP DM3 Domain and Security tab — SSL, Uptime, WHOIS, DMARC, Email Management DM3 Google Analytics drill-down — 36-month visitor chart and visitor-by-country table DM3 WordPress maintenance view — core version, plugin list, theme status DM3 marketing hero — "Digital Marketing Data That Matters"

Outcomes

Since Feb 2024

In production

10+ API integrations

Unified dashboard

5-minute

Uptime check interval

Common questions

Why build instead of buy?
The off-the-shelf agency dashboards — AgencyAnalytics, Whatagraph and the rest — sit between roughly R10,000 and R50,000 per month at the scale we run, and none of them aggregate the exact mix of sources we care about. Building DM3 in-house gave us a single platform tailored to our workflow, a per-client login that doubles as a retention asset, and a roadmap we control rather than rent.
What does DM3 monitor?
PageSpeed and Core Web Vitals, Google Analytics 4, Search Console, Google Ads, Facebook Ads, Google Business Profile, SSL certificates, DMARC and SPF email security, WHOIS records, uptime, and email accounts via the cPanel UAPI. Each one feeds the appropriate tab on the per-website dashboard so the full picture is in one place.
How does multi-tenancy work?
Per-tenant data isolation is enforced by a user-property middleware that sits on every website-specific route — the check runs before any data is fetched. Spatie Permission carries the three roles: Admins see the whole book, Resellers see only their own clients and websites, Clients see only their own company. One codebase, strict isolation, no shared dashboards.
What runs the production stack?
Laravel 11 with Livewire 3, PostgreSQL as the production database, Apache with PHP 8.3-FPM serving the application, Jetstream for authentication with optional two-factor, Sanctum for API tokens, and Spatie Permission for role-based access control. Cron-based scheduled tasks drive the monitoring loops — uptime every five minutes, PageSpeed weekly, DMARC daily, GA data weekly.
How is caching handled?
Each upstream source has a per-website cache key with a TTL sized to the data — one hour for cPanel email information, up to twenty-four hours for SSL, WHOIS and DMARC. Caching uses a get/put pattern rather than cache-remember, because cache-remember would store the result of a failed API call. The get/put pattern lets transient errors fall through without locking incorrect data into the dashboard.
Are the public audit tools the same platform?
Yes — the public-facing SEO scan and security scan tools are hosted by DM3 itself. They run as rate-limited public endpoints, no login required, serving as lead magnets for prospect engagement while sharing the production platform and the same set of integrations. One codebase covers both the per-client dashboards and the public-facing tools.

Stack

The platform runs on Laravel 11 with Livewire 3, PostgreSQL as the production database, and Apache with PHP 8.3-FPM. Authentication is Jetstream with optional two-factor, Sanctum issues API tokens, and Spatie Permission carries the Admin / Reseller / Client roles. Twenty-one database models and twenty-five Livewire components make up the application surface.

Built entirely in-house. No third-party partner — DM3 is the operational core of Strata Logic.

DM3 has been live since February 2024 and is the operational backbone of the agency. It isn't a side project or a marketing demo — it is how Strata Logic monitors every client website, every day. Uptime, performance, search, ad spend, email security and domain health flow into one platform so we can see problems before clients notice them and answer questions without logging into half a dozen vendor consoles. The site you are reading is one of the things DM3 watches.

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